Why Finland is Offering Free Trips to Travelers?
In the realm of global happiness, Finland stands as a towering example. It is consistently securing the top spot in the World Happiness Report, including the 2023 edition. This Nordic nation is synonymous with contentment and well-being. Now, it is set to share its secrets with the world through an intriguing initiative.
Dubbed “The Masterclass of Happiness,” Finland is offering free trips to 10 selected individuals, aiming to demonstrate why it is the happiest country in the world.

Haaja / Unsplash / The Nordic country – Finland – will be offering free trips to show travelers why it is the happiest country in the world.
The Masterclass of Happiness: A Unique Initiative
Finland’s groundbreaking program is more than just a tourism campaign. It is an immersive exploration of the Finnish way of life, designed to unfold the layers of happiness that characterize this nation. So, starting on June 15, 2024, at the serene Koru Resort, this initiative promises to be a journey of discovery and learning.
Chosen for its tranquil beauty and emblematic Finnish environment, Kuru Resort is the perfect locale to commence this happiness journey. Here, participants will be surrounded by pristine nature, emblematic of the Finnish lifestyle, and will embark on a series of experiences and interactions that encapsulate the Finnish ethos of joy.

Olivier / Pexels / The catch? Only 10 lucky travelers will be offered free trips to explore Finland as part of the country’s “The Masterclass of Happiness” initiative.
Discovering Sisu: The Backbone of Finnish Resilience
focal point of the journey is the Finnish concept of ‘sisu.’ This philosophy represents a blend of endurance, resilience, and fortitude. So, this cultural cornerstone is key to understanding how Finns maintain their equanimity and happiness, even in challenging times.
During their stay, the participants will interact with Finnish life experts who will shed light on various aspects. Thus, it will include:
- Finnish culture
- Lifestyle
- The underpinnings of their societal happiness.
However, these sessions will range from experiencing Finnish culinary delights to engaging in traditional outdoor activities, all of which contribute to the Finnish sense of well-being.
Factors Behind Finland’s Happiness
Finland’s persistent ranking as the world’s happiest country is rooted in a combination of societal and environmental factors. Fairly so! The country’s strong social welfare system, high-quality education, and healthcare lay a solid foundation for a secure and content society.

Saketth / Unsplash / ‘Sisu,’ strong social welfare system, high-quality education, and healthcare are the secrets of Finland’s happiness.
However, a significant contributor to Finnish happiness is their profound bond with nature. The Finnish lifestyle is closely intertwined with the outdoors. Be it through activities like hiking, skiing, or simply spending quiet time in the lap of nature. Thus, this connection with the natural world is a vital source of mental and physical well-being for Finns.
Simplicity and Contentment: The Finnish Way
Finnish happiness is also deeply rooted in the simplicity of their lifestyle. It is a culture where joy is derived from simple pleasures: A quiet evening at home, a leisurely walk by the lake, or a sauna session. So, this emphasis is simple. Everyday joy is a key element of Finnish contentment.
Through “The Masterclass of Happiness” initiative, Finland is not only showcasing its cultural uniqueness. But it is also fostering a global dialogue on well-being and happiness. So, this program is a testament to Finland’s commitment to spreading the ethos of happiness and well-being beyond its borders.